2014 Wrap-up: A New Chapter for Google Doodles

Now that 2014 is (well!) behind us, I’ve had a chance to look back on the year. And I must say, Google was able to deliver on the early promise of 2014, when the first 3 Doodles of the year all honored women (Zora Neale Hurston, Dian Fossey, and Harriet Tubman). I hope that the Doodles team is able to continue this effort to be more mindful and conscious in their approach to selecting honorees.

Click below the fold, and let’s take a look at the gender breakdown of Doodles throughout 2014, isolating Doodles shown in the US (where I live) and also considering all the Doodles shown around the world.

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Speaking Up-date: 2014 So Far, and Google’s Renewed Efforts

Recently, Google has been getting (and seeking) a lot of press and attention, both for their dismal gender track record and for their new-found efforts to make changes. The New York Times covered Google’s new initiatives to combat bias within the company. Google went so far as to write and contribute a piece to Scientific American about the genesis of their recent changes. They say that they started addressing Doodles over a year ago: “Over the past few years, we discovered some pretty ugly news about our beloved Google Doodles . . . Gender equality champions did the math and called us out.”

As part of these efforts, Google also posted this video from their venture capital branch, Google Venture, which shows an hour-long lecture from Dr. Brian Welle of Google’s People Analytics group:

This video is chock-full of tremendous empirical research, including discussions of stereotype threat and the implicit biases that lead to women’s accomplishments being judged differently than men’s. I wish every single person on the planet, and especially anyone who doesn’t think women’s achievements are undervalued, could see this video and benefit from the knowledge it contains.

And at the 31:40 mark, this video is also full of something that I have been waiting so long to hear or see. The speaker shows my findings (from my 2013 wrap-up post) identifying the dismal gender record in Doodles, and points out that this was a wake up call. I’m thrilled to hear someone affiliated with Google acknowledge that my analysis got through to them. I want to be clear: never before has anyone from Google reached out to me, made contact with me, or mentioned Speaking Up For Us in the media. (To answer the obvious question: yes, I have attempted many times to make contact with various representatives, through various venues.)

Of course, what the video is not full of is any clue that links that information to me – no mention of my name, of my project, of the blog, or of the fact that I made those images shown in the slideshow, and Google did not. I’m also not cited in the Google Ventures page that lists “all” references from the video. “Somebody” tracked these stats “and it was a bit of an embarrassment.” As a result, I’m disappointed and discouraged. (After all, my name and contact information are publicly available here – and they could always have Googled me!)

In my end-of-year 2013 wrap up, I wrote:

“I’m of several minds here: I’m genuinely pleased with the improvement, but well aware that it takes conscious and long-term effort for projects like the Doodles to make lasting change when it comes to gender bias. And I’m also well aware that the strides made in 2013 still fall far short of 50% gender parity, and that 12 years of Doodles was too long to wait to make a commitment to equity. This is a step in the right direction, but the work is not done.”

I remain of several minds, because while I am glad to see Google making strides, I think it’s also important for them to acknowledge the help that they got. I don’t think it’s a good sign that they are proclaiming their own, new dedication to parity and equity . . . while using the words, work, and images created by a woman without attribution. Of course, this concern of mine is not about this single presentation – I don’t think it was malicious and I am sure I have made the same mistake in presentations in the past– but overall, about the fact that my work hasn’t been credited by them in this or any other venue. I didn’t do this work for a thank you, but a thank you would have been so easy to send.

In their video above, a representative of Google says that “somebody” tracked the statistics they weren’t tracking. I’m not “somebody,” I’m Ann Martin – a woman working in a STEM field whose contribution to Google’s current path has not been given credit (and whose image, specifically, was not given credit). Credit is not as important to me as the real change, but I think it’s important as a feminist and a worker to say: I am here. I worked. My work mattered. It took time and energy, from which Google benefited. Dr. Welle’s words are powerful: “If we didn’t have that data point, we never would have tried to do it.”

Since I wrote the words above, I believe Google has continued to show true, lasting dedication to making some changes. I want to take this moment to acknowledge that. The statistics for 2014, tracked through October 1st, show significant increases in the number of women represented in Doodles. However, the team at SPARKSummit, and Google themselves, point out that gender is only one dimension of diversity, and people of color are still sorely underrepresented. To help address this, Doodles this year have honored Althea Gibson, Nelson Mandela, Percy Julian, Dorothy Height, Harriet Tubman, and Zora Neale Hurston in the U.S. – and others around the world.

First, let’s take a look at the Doodles shown in the U.S., compared with previous years.

U.S. Doodles - click to see full size.

U.S. Doodles – click to see full size.

To date, an incredible two-thirds of 2014 Doodles have celebrated women. That’s 10 women represented for the 5 men who have been honored this year. Of course, the years of male-focused Doodles mean Google has even more catching up to do. Since 2001, Google users in the U.S. have been presented with 120 Doodles celebrating men’s achievements, and only 34 celebrating women. The 10 women celebrated this year, indeed, make up a significant fraction of all of the women Doodle has ever thought to include.

A similar story is told by a chart showing related data, but for all the Doodles shown anywhere in the world.

Worldwide Doodles - click to see full size.

Worldwide Doodles – click to see full size.

When considering all Doodles shown around the world this year, men are still outpacing women – 54% vs. 46% representation. In terms of counts of actual Doodles, worldwide, Google has honored 44 men this year and 38 women. Since 2001, counting every single Doodle that was ever posted to celebrate an individual creator or innovator, Google has found 482 worthy men but only 119 worthy women (19.8%).

As the profiles of historically significant women here have demonstrated for the last 3 years, these numbers aren’t due to a lack of accomplished women. And as Dr. Brian Welle explains in his talk, the solutions are not easy, but they are simple. Addressing these widespread biases demands nothing more than attention and effort, always asking, “Am I being fair? Am I going out of my way to be different from the status quo?” As my dear friend and colleague Sabrina Stierwalt wrote on this very blog in 2012: “Think about how you are deciding whom to honor with your Doodles. If the answer is, ‘we just think of the first people who come to mind,’ and you haven’t managed to come up with any women, then you’re thinking about it wrong.”

May 27th: Rachel Carson!

This morning, I woke up to find yet another female-focused Doodle on Google’s homepage. Today’s honoree is environmentalist, advocate, biologist, and author Rachel Carson. Born on this date in 1907, Carson’s efforts are credited with spurring action in the U.S. environmental and conservation movement, earning her a posthumous Presidential Medal of Freedom.

The Google Doodle honoring Rachel Carson, posted on May 27th, 2014.

The Google Doodle honoring Rachel Carson, posted on May 27th, 2014.

My friend and colleague Elizabeth Rogers wrote about Rachel Carson for this blog back in the summer of 2012. For today’s post, I’ll point you to that earlier missive on Carson’s achievements and legacy; those words serve as an even more fitting tribute now that Google has seen fit to honor Rachel Carson.

Doodle-Worthy Women of April 2014

I’m quite late this month, having not carved out time to write a Doodle-Worthy Women of April post. This morning, as I was reviewing Doodle statistics for the year to date, I realized why I wasn’t feeling the rush. So far, 49% of all Doodles posted in 2014 have honored women — and if you just look at the United States, that number shoots up to an astonishing 78%!

That progress is incredible and I think it shows that the Doodles team has finally woken up to reality. They’ve realized that they’ve done a terrible job of including women in their list of honorees, and I think they’ve also realized that history is a treasure trove of incredible contributions from women. If they keep this record up, they’ll be doing an admirable job of speaking up and out for women.

This month, I’ve decided to break with the tradition that I’ve started here at Speaking Up, because the Doodles team themselves have already done the work for me of identifying Doodle-Worthy Women. Today, I’ll write about 3 women who were honored with Doodles in April of 2014, all of them literary giants:

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May 12th: Dorothy Hodgkin!

Today’s Google Doodle honors Dorothy Hodgkin, a Nobel Prize-winning British chemist born on this date in 1910. Speaking Up first wrote about Hodgkin last year, as one of our May honorees for the Doodle-Worthy Women series.

The Google Doodle celebrating the birth of Dorothy Hodgkin, posted May 12, 2014.

The Google Doodle celebrating the birth of Dorothy Hodgkin, posted May 12, 2014.

Today, let’s take another look at this illustrious scientist.

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May 4th: Audrey Hepburn!

Things have been pretty quiet around here at Speaking Up — because things have also been quiet for Google Doodles, at least in the United States. I’m very happy to announce the Doodle that drew me back to the Speaking Up project:

Today, Google is honoring the incomparable Audrey Hepburn, about whom I first wrote back on May 4th, 2012. Two years later, her 85th birthday (she was born May 4, 1929) has brought her to the front page of the most visited website in the world.

A Google Doodle honoring Audrey Hepburn, posted on May 4th, 2014.

A Google Doodle honoring Audrey Hepburn, posted on May 4th, 2014.

Below the fold, I’ll share the same enthusiastic endorsement of Hepburn’s Doodle-worthiness that I wrote in 2012.

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April 11th: Percy Julian & Annie Dodge Wauneka

Today’s Google Doodle is awesome, and shows Google’s apparently real commitment to changing the way they approach the Doodles program. Their honoree for April 11th is pioneering chemist Percy Julian, known for fundamental work that allowed human hormones and steroids to be produced on large scales for medical purposes. Julian overcame enormous odds to earn top honors in college and to earn his PhD in Europe, since he wasn’t able to attend high school because of his race. He was also the second African-American, and the first African-American chemist, to be honored with fellowship in the National Academy of Sciences. Julian’s scientific work was incredible and innovative, and he’s known as much for the fundamental knowledge he developed as for the real-life applications of his work that have driven medical advancements.

Here at Speaking Up, we’ll turn to an entirely different field and learn a bit more about influential Navajo activist, educator, and community organizer Annie Dodge Wauneka. I first wrote about her last year, in the April 2013 Doodle-Worthy Women entry, and this time around we’ll delve a bit deeper.

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March 22nd: Agnes Martin! & March 24th: Dorothy Height!

I was out of town for a few days over the past week, and managed to miss an opportunity to comment on not one, but two Google Doodles honoring remarkable women. Today, I finally had the chance to sit down and write about this two Doodle-worthy, and Doodle-honored, women, Agnes Martin and Dorothy Height.

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